4 August 2010

Mass Observation Online database

Blackpool's crowded sands
Described as 'one of the great treasure troves of twentieth-century British history', Mass Observation Online covers the cultural and social history of Britain between 1937-1972. University staff and students have permanent access to this important resource.
Over 3,000 File Reports provide the findings of nearly every Mass Observation study between 1937-1955, and a wide range of topics are covered through interviews, conversations, surveys, diary entries, etc., - consumerism, branding and fashion, women in work, the birth of the welfare state, anti-Semitism and anti-communism, the growth of secularism and popular culture (radio, television and cinema), sex, marriage, and the family, as well as attitudes to war, politics and America, Russia and Europe.

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